We have earnt the reputation of being ‘product architects'. But we also surround ourselves with best of breed partners across an array of disciplines to help us deliver our designs right off the production line. Every project is different, whether it’s a style, a fashion, or an innovation, it’s our job as designers to chase down every last detail to ensure the point of difference, the USP, is at the forefront of the design. The road to production is long and hard and it takes a fastidious mind set not to give up – but instead deliver, not just a product, but a product that will stand out and sell. We have taken several of our own award-winning ideas to market globally, enriching us as designers and offering our clients first-hand expertise. Find us listed on Design Rush
We have earnt the reputation of being ‘product architects. But we also surround ourselves with best of breed partners across an array of disciplines to help us deliver our designs right off the production line. Every project is different, whether it’s a style, a fashion, or an innovation, it’s our job as designers to chase down every last detail to ensure the point of difference, the USP, is at the forefront of the design. The road to production is long and hard and it takes a fastidious mind set not to give up – but instead deliver, not just a product, but a product that will stand out and sell. We have taken several of our own award-winning ideas to market globally, enriching us as designers and offering our clients first-hand expertise. Find us listed on Design Rush
We have earnt the reputation of being ‘product architects’. But we also surround ourselves with best of breed partners across an array of disciplines to help us deliver our designs right off the production line. Every project is different, whether it’s a style, a fashion, or an innovation, it’s our job as designers to chase down every last detail to ensure the point of difference, the USP, is at the forefront of the design. The road to production is long and hard and it takes a fastidious mind set not to give up – but instead deliver, not just a product, but a product that will stand out and sell. We have taken several of our own award-winning ideas to market globally, enriching us as designers and offering our clients first-hand expertise. Find us listed on Design Rush
We have earnt the reputation of being ‘product architects’. But we also surround ourselves with best of breed partners across an array of disciplines to help us deliver our designs right off the production line. Every project is different, whether it’s a style, a fashion, or an innovation, it’s our job as designers to chase down every last detail to ensure the point of difference, the USP, is at the forefront of the design. The road to production is long and hard and it takes a fastidious mind set not to give up – but instead deliver, not just a product, but a product that will stand out and sell. We have taken several of our own award-winning ideas to market globally, enriching us as designers and offering our clients first-hand expertise. Find us listed on Design Rush
We have earnt the reputation of being ‘product architects'. But we also surround ourselves with best of breed partners across an array of disciplines to help us deliver our designs right off the production line. Every project is different, whether it’s a style, a fashion, or an innovation, it’s our job as designers to chase down every last detail to ensure the point of difference, the USP, is at the forefront of the design. The road to production is long and hard and it takes a fastidious mind set not to give up – but instead deliver, not just a product, but a product that will stand out and sell. We have taken several of our own award-winning ideas to market globally, enriching us as designers and offering our clients first-hand expertise. Find us listed on Design Rush
Most of the products we design involve electronics. From simple I/O functions through to blue tooth, wifi, gsm for the internet of things (IoT) enabled product, we work with our partners here in the UK or directly with the electronics teams in our ODM manufacturers. We make the proof of concept boards and integrate them into a working looks like prototype to prove function and fit prior to production handover. Our electronics partners have years of experience handing over development to production.
Our mechanical engineering partners have been working for us for many years and we are often getting under their feet in their workshop. There is nothing we have thrown at them they have not been able to machine or fabricate. We like to get their input at the concept stage of projects to be more cost effective, and they are instrumental in making proof of concept rigs and prototypes. Our production teams also help with FEA and production engineering.
We have taken many of our products through IP protection and into market as well as managing the IP process for our clients. There are three main questions to ask when it comes to developing a new product: 1. Will my IP infringe any one else's? 2. What IP is protectable in my concept? 3. When should I file? We work with a number of well established patent attorneys who have helped guide our clients through the process of gaining IP protection. We can help manage the process for you, or make the introudction for you to work direct.
We are always prototyping. We strive to work in physical 3D as quickly as possible as it makes the design process more efficient. As such, we have a very wide network of talented makers and materials specialists. From 3D printing, to bronze casting, from metal machining to fabric weaving, our partners have become good friends over the years as we worked closely to solve problems together.
What sets us apart is we make what we design. To do this we need great manufacturing partners, in different industries, in the UK, Asia and EU. Teams of people who have been making products from a wide range of industries for many years and have that experience to bring to each project. We can engage very early on with our manufacturing partners for their input, which stream lines the production process.
Building the right brand around your product is vital to its success. A brand is much more than just a logo though. It's the consistent use of colour, typography, layout, graphics and image styling that creates a unique and appealing brand for the appropriate target audience. The consistent application of the brand should then build brand equity, aid brand recognition, and create brand loyalty. Once the brand has been created, it can then be rolled out across customer touchpoints, such as websites, packaging, advertising, print collateral, etc.
Our core team are often found on the production line. We do produce product in the Uk and EU, but the majority is with our teams in Asia. From hand held devices through to IoT enabled machinery we produce the design right off the production line and mange the process of orders, quality control and logistics through to product being shipped by sea or air.
The way a product is packaged varies greatly on the route to market. The package not only protects the product, but is real estate for brand communication. Very important for retail, but also a valuable branding tool when online sales are delivered. For transit we have to consider the shipping carton structure and size to optimise on pallet and in container. Our packaging partners work with us and our branding team to deliver the best packaging solutions.
The web site is often considered the main destination to find out information about your product or service. It is the ultimate embodiment of your brand and must convey the brand values we will have designed into the product. We are often asked to deliver the web site for our clients as part of the branding activity. You target customer will not only “learn” more about your product or service from the site but should also “feel” that they have found what they are searching for. Web sites are accessed on mobiles, tablets and PCs and are linked to video and social media feeds. We will out together the team of designers and builders to deliver the best brand experience on line for you.
Clients often need help selling product to distributors, direct to retail or opening doors to potential licences. We have taken our own product to market and sat in many meetings with our corporate clients over the years. Stefan is often asked to help sell the developed product into potential distribution channels, and we have partners who specialise in sales we can call on.
Taking a product to market for start-ups is often a new venture. We have done it before for a variety of products, ours and our clients. Without a plan to focus on resources can melt away quickly. We have very experienced partners that specialise in helping clients plan the route to market and partner them on that journey. We work in the world of innovation, and we and our partners have years of experience in bringing innovation to market.
A product will need as much help as it can to deliver a brand experience to its target market. On line and off line there will be a strategy that will be both the right and most affordable solution for you. We often use our digital producers to help us deliver us a variety of videos, whether it be “stings” for viral social media or ”sales videos” for web and sales channels. Traditional print is also an important part of the mix, and again we can bring in the right partners to deliver both.